Social media plays a huge role in today’s society. Platforms such as Facebook, Instagram, Twitter, YouTube, TikTok, Snapchat and others are all used to promote vast contents of various media throughout the world. “Miss Social Media” is organized to select elite female young influencers who are goal oriented, content makers, and pioneers of social media to participate in a competition. The Arab audience will interact in the competition according to certain standards under the supervision of evaluation committees that select a number of female goal oriented content creators whose work support the societal and cultural development of the Arab World.

Miss social media is a media competition that includes a TV show, radio broadcasts, promotional campaigns via social media, and press coverage. After going through all the phases of the competition, the show ends with a ceremony to award the female winners.

The format of the TV show is designed and officially registered as the first show that brings together social media platforms and TV broadcasting onto one screen.